February 2023 | Bulletin num.152 |
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Ranking of the most valuable brandsFor yet another year, the rankings with the most valuable brands have been published. The Branz2023 Report collects the thirty most valuable Spanish brands according to their financial value and recognition by consumers. The total value reaches 82,363 million euros, which represents a fall of 9% compared to the previous year due to the impact of inflation and the war in Ukraine, and also that the Spanish GDP has not yet recovered the levels prior to the pandemic.
GRAPHIC SOURCE: ZARA is the most valuable brand in Spain for the fifth consecutive year. It should be noted that there is a new entry in the top30 of Spanish brands:
Worldwide, in the ranking according to the report published by Brand Finance, which is the leading independent international consulting firm in brand valuation and strategy, the 10 most valuable brands are:
GRAPHIC SOURCE: It stands out that Amazon has recovered the first position in the ranking despite the fact that its value fell by 15%. More information:
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