Digital creativity: culture reimagined![](pics/img-noticia3.jpg)
World Intellectual Property (IP) Day is held on 26 April with the aim of promoting debate on the role played by IP in encouraging innovation and creativity.
This year’s slogan, proposed by WIPO, is “Digital creativity: culture reimagined”:
“Films, TV, music, books, art, video-games –cultural works, in short– have long crossed borders. But the WiFi era is transforming how consumable culture is created, distributed and enjoyed in markets that are expanding far beyond national boundaries. Ever more accessible digital technologies have swept away physical constraints, placing a world of cross-cultural collaboration at the fingertips of every artist and creator, feeding the imagination in new ways. And with this blooming of digital creativity comes the boon to the digital consumer. We read, watch and listen to the works of countless creators across the world wherever, whenever and however we want.”
With this new way of seeing culture and with the challenge of making Intellectual and Industrial Property more flexible and helping it adapt to the times, the Spanish Patent and Trademark Office has expanded its programme of awareness activities, which include the following:
- 11-13 April 2016: Secondary school students learn about the work of the SPTO from the inside.
- 13-17 April 2016: Participation in the 44th International Exhibition of Inventions of Geneva. Award to the Best Spanish Invention.
- 15 April 2016: Processing of the Spanish Patent Law.
- 19 April 2016: Talk: Universities and the protection of researchers’ invention rights. University of Murcia.
- 19 April 2016: Talk: Protecting Innovations. IES Luis García Berlanga (Secondary School), Madrid.
- 21 April 2016: Decoration of the Order of Isabel La Católica: Alberto Casado Cerviño. Decoration of the Order of Civil Merit: António Serge de Pincho Campinos. Decoration of the Order of Civil Merit: José Antolín Macías Martín.
- 22 April 2016: Training on Industrial Property for students of Business Administration at the University of Valladolid.
- 25-29 April 2016: Travelling exhibition of posters from the competition for the design of posters in the fight against counterfeiting. Instituto Valenciano de Competitividad Empresarial IVACE, Valencia.
- 25 April 2016: Talk for Chilean entrepreneurs: How to protect your intangible assets by means of Industrial Property. Plan for Internationalization and International Stays for Chilean SMEs.
- 25 April 2016: Submission of the report: The Business Success Triangle: Innovation, Brand and Exports, SPTO.
- 26 April 2016: Talk during the 2nd Meeting on Intellectual and Industrial Property. The challenges posed by new technologies. Real Casa de Correos, Madrid.
- 26 April 2016: Meeting: The New Spanish Patent Law. Instituto Valenciano de Competitividad Empresarial IVACE. Valencia.
- 27 April 2016: Ceremony to award 16 decorations under the Order for Civil Merit to the National Police Forces, Judiciary and Tax Office, Ministry of Industry, Energy and Tourism.
- 30 April 2016: Talk on Industrial Property as part of the ‘Aerospace MBA’, Escuela de Organización Industrial (EOI) in Seville.
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